Local mom, inspired by her son, brings her special jewelry to national television – get ready to ‘Embrace the Difference’!

February 26, 2020

Written By

Mary Friona Celani

Robyn Zimmer won judges over during QVC and HSN​’s The Big Find product search and made her debut on QVC earlier this week. Through the nationwide search, which kicked off in June 2019, QVC and HSN discovered some of the most unique and innovative products in beauty, fashion, accessories, and jewelry and are bringing these new discoveries to customers across multiple platforms​. ​Zimmer’s jewelry designs are centered on a unique symbol representing kindness and connectivity among people everywhere and her story resonated with The Big Find merchandising executives at QVC and HSN.


Inspired by her love for her son Sam, who has special needs, Robyn embarked on a mission to create a brand that gives back to the organizations that have helped Sam flourish. Embrace the Difference celebrates the universal connection and differences of all people. The message is represented in a sculpted symbol that depicts one square embraced by a series of circles. The symbol, designed by Robyn, can be found on every Embrace the Difference ® product.

“This is a thrilling opportunity to bring my brand to the national television platform said Zimmer, Founder and Creative Director for Embrace the Difference. I can’t think of a more fitting event to celebrate the brand’s 10 years in business”.

QVC and HSN are committed to delighting millions of customers each day with new discoveries and products to love. As the pioneers of video storytelling, QVC and HSN offer vendors the platforms and tools to build relationships with an engaged community of digitally savvy shoppers. Fostering the growth of entrepreneurs has been at the heart of QVC and HSN’s businesses for over 30 years.

“The Big Find is an opportunity for entrepreneurs to share their stories with an audience of millions across our QVC and HSN platforms, said Mary Campbell, Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC US. Every day we strive to bring exciting, curated discoveries to our customers. We are thrilled to introduce such a variety of unique products through The Big Find and to give these entrepreneurs a one-of-a-kind platform to bring their products to life and connect with the customers in an authentic and immersive way. We know our customers will be inspired by their stories and will find new products to love.”

Robyn and her beautiful jewelry have been at every festival we’ve had over the past three years and she will be at our Totally Buffalo Festival this Memorial Weekend as well! We are so proud of her and the work she’s done. Watch for this special mom and help support her mission and always embrace the difference!!!!!!

You can watch Robyn on QVC this Friday, February 28th. You can find MORE INFORMATION HERE. 



About Me

Welcome to Totally Buffalo! My name is Mary Friona-Celani and I am the creator of this site! After spending 20 years in the Buffalo media, I moved on to focus on my beautiful family. Now, the time has come for a new project. I was ready for something new. Something mine.
I am born and raised in WNY and my pride runs deep. My husband, Scott and I are very happy to be raising our four daughters here.






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